IMC’s marketing services team has decades of combined experience across the higher ed, corporate, publishing, and nonprofit worlds. We use this experience to help our clients develop a compelling offer—and then place that offer in front of the right audience with the right messaging and design.
Listening Before Leading
To do this, we need to listen and learn about you and your goals, so we can help you develop a marketing strategy. In short, we’ll sit down with you to plan the work, and then we’ll work the plan.
We will put a timeline together and divide the responsibilities to be sure that your project is done—on time and within your budget.
Once we’ve had the initial “kickoff” meeting, we’ll begin work and, at key milestone steps, you will be asked to approve copy, design, and other key components of your project. Near the end of the project, you’ll be asked to approve the final draft before it goes to press or production.
If you’re not sure whether you need web, print, or media relations support–or some combination thereof–please contact Cherenda Bankston and she will help guide you or schedule a meeting with the IMC team.