John Carroll University’s graphic standards were created to promote and support the John Carroll brand through consistent use of the University’s name, logo, colors, fonts, and other approved graphic elements in print and electronic communications.

Why is a University style guide important?
The purpose of the editorial stylebook is to establish standards for clear and consistent writing in the publications, websites, and other printed matter or communication vehicles created at John Carroll University. Your publications and letters reflect the entire University. While individual styles naturally vary, collectively using certain elements will help convey a consistent and positive image of the University.

The editorial guidelines are adopted from three primary reference books: The Associated Press Stylebook, The Chicago Manual of Style, and Webster’s New Collegiate Dictionary, Fourth Edition. In instances where this Graphic Standards and Editorial Stylebook differs from the three recommended style guides, John Carroll’s stylebook takes precedence.

Though not intended to answer every question, the JCU Graphic Standards and Editorial Stylebook addresses issues commonly encountered at the University so that everyone writing about John Carroll, in essence, speaks “in the same voice.”

If you have questions, comments, or suggestions about John Carroll’s University stylebook, or other print or electronic communications at John Carroll, please contact Integrated Marketing and Communications (IMC).