Assistant Professor of Marketing
Department of Management, Marketing, and Logistics

Ph.D. The University of Georgia
B.S.  Winthrop University

jdrenten@jcu.edu

Background
Jenna Drenten, Ph.D., is an assistant professor of marketing in the Boler School of Business at John Carroll University.  Before pursuing her Ph.D., Jenna received a B.S. in Integrated Marketing Communication from Winthrop University and worked with BMW Manufacturing Co. in Greer, South Carolina and Minyanville Publishing and Multimedia, LLC in New York City.

Courses
Dr. Drenten teaches undergraduate and graduate courses in consumer behavior, advertising, and integrated marketing communication.

Research
Dr. Drenten’s primary stream of research lies at the intersection of consumer culture and identity development, particularly focusing on adolescent consumers.  This includes related concepts such as adolescent consumption rituals and rites of passage, benefits and consequences of self-presentation through technology, and adolescent risk-taking behaviors.  Dr. Drenten recently completed a book chapter titled “Snapshots of the Self: Exploring the Role of Online Mobile Photo Sharing in Identity Development among Adolescent Girls,” which appears in Online Consumer Behavior:  Theory and Research in Social Media. In addition, her work has been published in Journal of Business Research, Journal of Research for Consumers, Sport Marketing Quarterly, and International Journal of Retail and Distribution Management.  Furthermore, Dr. Drenten has presented research at a number of internationally recognized marketing conferences.  

Recognition
Dr. Drenten has been recognized for excellence in both teaching and research.  Most notably, she was awarded “2010 Best Paper in Ethics, Legal, and Public Policy” by the Society for Marketing Advances for her research on the consequences of adolescent sexting behaviors.