Professor of Marketing

Ph.D. Purdue University
M.S. Purdue University
B.A. Purdue University

Based on his international work, Dr. Martin was awarded a Fulbright Scholar for the 1998 year during which he spent a semester teaching and conducting research in Croatia. He has been awarded the Outstanding Teacher of the Year Award from the students in the Boler School of Business, he received the Wasmer Teaching Award, and he was chosen as one of Ohio Magazine’s Excellence in Education Achievers. He continues to consult with a wide variety of companies in the Northeast Ohio area on market analysis, market research, and marketing strategy development issues.

Dr. Martin teaches a variety of courses at John Carroll including Consumer Behavior, Market Analysis, Advanced Marketing Strategy and Innovation, Information Analysis and Innovation, Resource Allocation Decisions and Marketing Management.

Dr. Martin’s areas of expertise include innovation, strategic marketing planning, quantitative analysis, and customer behavior. His current research focuses on enhancing the creativity in new product development processes and the strategies and processes in designing truly remarkable consumption experiences. His publications include articles in Journal of Small Business Management, Industrial Marketing Management, Journal of Marketing Theory and Practice, Journal of Managerial Issues, and Journal of Consumer Marketing.  Additionally, he has presented several papers at internationally recognized marketing conferences.