Associate Professor of Marketing
Department of Management, Marketing, and Logistics
Ph.D. Goettingen University
M.S. Case Western Reserve University
B.A. Cleveland State University
With an extensive background in applied research, Dr. Facca focuses on utilizing quantitative business statistics and qualitative customer feedback as a foundation for strategic planning, product development, and marketing strategies. Her consulting and professional marketing experience spans varied industries including food service and hospitality; healthcare; professional services, including law firms and accounting firms; entertainment; and non-profit organizations.
Her specialization in the area of statistical analysis enables Dr. Facca to design and implement research that measures the effectiveness of organizational programs and marketing strategies, based on user perceptions, attitudes, and behaviors. Her comprehensive studies in prediction analysis allow for detailed insight into which elements of the brand experience have the greatest impact on “revenue-related” variables including sales, satisfaction, loyalty, and value perceptions.
Dr. Facca currently teaches Market Analysis, Marketing Principles, and Marketing Management. She has taught graduate courses in Applied Engineering Statistics at Case, and Statistics for Business and Economics at Cleveland State University as well as Quantitative Methods and Marketing Decision Support Systems at John Carroll.
She received her Ph.D. in Statistics and Econometrics from Goettingen University, Germany. She holds a Master of Science in Statistics from Case Western Reserve University as well as a Master of Applied Communication Theory and Methodology, and a Bachelor of Arts in Communication from Cleveland State University.