The marketing faculty at the Boler School of Business is committed to the development of each student as a knowledgeable, ethical, and confident graduate, prepared for leadership through excellence in his or her educational experience.

Marketing directs the economy’s flow of ideas, goods, and services from producers to consumers.  Marketing involves planning, implementing, and controlling the conception of goods and services, their pricing, promotion, and distribution as an integrated effort to meet the goals of a business, organization, or other enterprise.

How do we do this?

John Carroll is dedicated to developing socially responsible leaders. With a foundation in over 450 years of Jesuit Catholic teaching, our faculty focus on providing students with the tools needed to make ethical decisions in business and in the larger community. We believe in educating you as a whole person: mind, body, and spirit, and ensuring that all aspects of your education help you to become a well-rounded, well-educated person.

What does this mean for you?

Marketing is a dynamic field, affected by changes in the business environment and increasingly reliant on technology in all aspects of decision making. Marketing faculty strive to provide a broad-based and comprehensive program with courses that reflect current issues and applications.

As a marketing major at John Carroll, you learn about things like consumer behavior, advertising, product and innovation management, Internet marketing, and much more. In addition to your business classes, you’ll receive a solid foundation in the liberal arts, sciences, and communications.

We’ll teach you how to take the skills you’ll learn in the classroom and apply them to both your career and your life. You’ll learn both in and out of the classroom, being challenged to see how your gifts and talents can make a difference in our world.

You’ll learn from professionals that are leaders in their fields, who will advise and mentor you throughout your four years at Carroll. Your professors will expose you to aspects of global business, information technology, and the application of professional ethics/morals, as well as instilling you with technical competence and analytical skills.

Where do alumni go after graduation?

Career opportunities in marketing include product/brand management, marketing research, personal selling, sales management, advertising, sales promotion, sales/marketing analysis, customer relationship management, and e-commerce. There are expanding opportunities in service industries and non-profit organizations.

Essential for success in any of these areas are persuasive skills of communication, creative and analytical skills for developing a market plan, confidence with a variety of technology applications, and cultivating the ability to adapt to a changing environment while working to satisfy the needs of consumers.

To learn more, please visit our Undergraduate Bulletin.